01966nam 22005171 450 991078892890332120230803033328.00-9860462-1-3(CKB)3710000000072187(EBL)3120276(SSID)ssj0001153139(PQKBManifestationID)11629340(PQKBTitleCode)TC0001153139(PQKBWorkID)11151300(PQKB)11498535(MiAaPQ)EBC3120276(EXLCZ)99371000000007218720131211h20132013 uy 0engur|n|---|||||txtccrB4B how technology and big data are reinventing the customer-supplier relationship /J. B. Wood, Todd Hewlin, Thomas LahAshland, Ohio :Point B Inc.,[2013]©20131 online resource (240 p.)Description based upon print version of record.0-9860462-0-5 Includes bibliographical references and index.""Copyright""; ""Contents""; ""Introduction""; ""Chapter 1: The Origins of B2B""; ""Chapter 2: New Leaders Emerge""; ""Chapter 3: Itâ€?s the Outcome!""; ""Chapter 4: B4B""; ""Chapter 5: Connectedness and the Tower of Power""; ""Chapter 6: Capabilities-Led Transformation""; ""Chapter 7: Pivot 1: Land + Expand Selling""; ""Chapter 8: Pivot 2: Adoption Services""; ""Chapter 9: Pivot 3: The Data Handshake""; ""Chapter 10: Crossing the Line""; ""Epilogue""; ""Endnotes""; ""Index""Big dataCustomer relationsBig data.Customer relations.658.72Wood J. B1473032Hewlin Todd1470688Lah Thomas E1473033MiAaPQMiAaPQMiAaPQBOOK9910788928903321B4B3686061UNINA