06114nam 22006851 450 991078876190332120230803033533.03-11-028104-X10.1515/9783110281040(CKB)3360000000457920(EBL)893237(SSID)ssj0001002127(PQKBManifestationID)11570782(PQKBTitleCode)TC0001002127(PQKBWorkID)10995915(PQKB)10312678(MiAaPQ)EBC893237(DE-B1597)175616(OCoLC)858761853(OCoLC)881294916(DE-B1597)9783110281040(Au-PeEL)EBL893237(CaPaEBR)ebr10786131(CaONFJC)MIL805799(EXLCZ)99336000000045792020130711h20132013 uy 0engurnn#---|u||utxtccrMarketing library and information servicesII a global outlook /edited by Dinesh K. Gupta, Christie Koontz and Angels MassisimoBerlin ;Boston :De Gruyter Saur,[2013]©20131 online resource (424 p.)IFLA publications ;159Description based upon print version of record.3-11-028086-8 Includes bibliographical references.Front matter --Contents --Preface --SECTION 1. MARKETING CONCEPTS --Marketing Library and Information Services: Connecting from the Past to the Future /Gupta, Dinesh K. / Koontz, Christie / Massisimo, Angels --Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing /Broady-Preston, Judith --Gaining Customer Loyalty: the Ultimate in Marketing /Kaur, Kiran --Branding Libraries: the Challenges and Opportunities /Rowley, Jennifer --SECTION 2: EXCELLENCE IN MARKETING --Excellence in Marketing: 2002-2012 /Koontz, Christie --Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way /Lifeng, Han / Yuan, Wang --Internet Marketing: the Silver Bullet for Web 2.0? /Roesner, Elke / Ostrzinski, Ulrike --Web-based Marketing /Koh, Sharon / Pin, Wan Wee --Have You Done Your Homework? Five Years on of a Campaign Life-Cycle /Dorsman, Rosalind --Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign /Collins, Nancy --StoryTubes Contest: Marketing Libraries in the Digital Age /Brautigam, Faith / Raleigh, Denise --Happy Days for Welsh Libraries /Purdie, Jane / Tyler, Alyson --From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience /Bennett, Charlie / Doshi, Ameet --SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES --Marketing in Algerian Libraries: an Overview /Boutaba, Messaouda / Temmar, Nadia --Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department Expertise /Badra, Lamia --Management and Marketing: an Insight to Developments in German Libraries /Klauser, Hella --Library and Information Services Marketing in Pakistan: a Profile /Ameen, Kanwal --Relationship Marketing in Brazilian University Libraries /Silva Araújo, Walqueline da / Bezerra da Silva, Márcio --Creating Value for Users of University Libraries: Brazilian View /Oliveira, Nivaldo / Souza Sette, Ricardo de / Natal de Oliveira, Vânia --Being a Library and Being Visible in the Community Today /Tibljas, Verena --Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences /Shu, Fang / Zhiping, Yang --Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries /Castro Barros Correia dos Santos, Sofia Margarida de --Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal /Figueira, Ana / Sousa, Andreia / Nunes, Carla --SECTION 4: E-MARKETING --E-Marketing for Libraries /Fernández Marcial, Viviana --Digital Marketing Tools Applied to the IE Library /Blázques, A. Marcos / Recio, J. C. Marcos --Effective Use of Social Media Marketing for Customer Engagement in Information Organizations /Singh, Rajesh --Marketing Strategy to Monitor Library Websites' Functional Performance /Amaral, Sueli Angelica do --SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK --Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar /Mahesh, G. / Gupta, Dinesh K. --Marketing Library and Information Services: a Bibliometric Study of IFLA Publications /Gupta, Dinesh K. / Mahesh, G. / Pareek, Sarwesh --Towards the Global Library - Applying Agenda 21 to Library Marketing /Schöpfel, JoachimWith contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.IFLA PublicationsInformation servicesMarketingLibrariesMarketingLibrary marketing.marketing.Information servicesMarketing.LibrariesMarketing.021.7AN 70300rvkGupta Dinesh K1556605Koontz Christie1019151Massisimo Angels1565540MiAaPQMiAaPQMiAaPQBOOK9910788761903321Marketing library and information services3835330UNINA