03774nam 2200709Ia 450 991078831610332120230126211348.00-292-74518-410.7560/745179(CKB)3170000000060198(EBL)3443654(SSID)ssj0000853992(PQKBManifestationID)11505823(PQKBTitleCode)TC0000853992(PQKBWorkID)10867033(PQKB)10988069(OCoLC)834500629(MdBmJHUP)muse25094(Au-PeEL)EBL3443654(CaPaEBR)ebr10674468(MiAaPQ)EBC3443654(DE-B1597)588126(OCoLC)1280944345(DE-B1597)9780292745186(EXLCZ)99317000000006019820120806d2013 uy 0engur|n|---|||||txtccrAmazon town tv[electronic resource] an audience ethnography in Gurupa, Brazil /by Richard Pace and Brian P. HinoteAustin University of Texas Pressc20131 online resource (225 p.)Joe R. and Teresa Lozano Long series in Latin American and Latino art and cultureDescription based upon print version of record.0-292-74517-6 Includes bibliographical references and index.""Preface""; ""1. Cross-Cultural Television Studies""; ""2. Brazilian Television""; ""3. The Setting""; ""4. The Arrival of Television""; ""5. Heeding Interpellation""; ""6. Missing, Ignoring, and Resisting Interpellation""; ""7. Conclusion""; ""Notes""; ""References""; ""Index""In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupá one year after the first few television sets arrived. On a nightly basis, as the community’s electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurupá in the decades during and following the spread of television. Pace worked with sociologist Brian Hinote to explore the sociocultural implications of television’s introduction in this community long isolated by geographic and communication barriers. They explore how viewers change their daily routines to watch the medium; how viewers accept, miss, ignore, negotiate, and resist media messages; and how television’s influence works within the local cultural context to modify social identities, consumption patterns, and worldviews.Joe R. and Teresa Lozano Long Series in Latin American and Latino Art and CultureEthnologyBrazilGurupa (Para)Television and cultureBrazilGurupa (Para)Television and familiesBrazilGurupa (Para)Television in popular cultureHistorySocial changeBrazilBrazilGurupa (Para)Gurupa (Para), Brazil)Social life and customsEthnologyTelevision and cultureTelevision and familiesTelevision in popular cultureHistory.Social change302.23/4Pace Richard1956-494835Hinote Brian P.1976-1132312MiAaPQMiAaPQMiAaPQBOOK9910788316103321Amazon town tv3778349UNINA