02470nam 2200541 450 991078829740332120230126211144.0(CKB)2670000000608557(EBL)2008173(SSID)ssj0001606050(PQKBManifestationID)16316259(PQKBTitleCode)TC0001606050(PQKBWorkID)14895626(PQKB)11531610(MiAaPQ)EBC5482537(MiAaPQ)EBC2008173(Au-PeEL)EBL5482537(CaPaEBR)ebr11603284(OCoLC)908100654(EXLCZ)99267000000060855720190123d2015 uy 0engur|n|---|||||txtccrThe gamification toolkit dynamics, mechanics, and components for the win /Kevin Werbach and Dan HunterPhiladelphia, PA :Wharton Digital Press,[2015]©20151 online resource (66 p.)Description based upon print version of record.1-61363-068-9 Contents; Introduction; Chapter One. Practical Gamification; Chapter Two. Dynamics-The Foundation; Chapter Three. Mechanics-Driving Action; Chapter Four. Components-Tactics in Motion; Chapter Five. Bringing It All Together; About the Authors; About Wharton Digital Press; About The Wharton School; EndnotesKevin Werbach is a leading expert on the legal, business, and public policy aspects of the Network Age. He is an associate professor of legal studies at The Wharton School, University of Pennsylvania, where he was named the first Iron Prof" for his gamification research. He co-led the review of the Federal Communications Commission for the Obama Administration's presidential transition team and served as an expert adviser to the FCC and the National Telecommunications and Information Administration. For nine years he organized Supernova, an influential executive technology conference.MarketingSocial aspectsSocial mediaEconomic aspectsMarketingSocial aspects.Social mediaEconomic aspects.658.8Werbach Kevin1385314Hunter DanMiAaPQMiAaPQMiAaPQBOOK9910788297403321The gamification toolkit3855552UNINA