03138nam 2200697 450 991078804890332120230126211131.01-4985-0738-70-7391-8794-5(CKB)2670000000590720(EBL)1910164(SSID)ssj0001401525(PQKBManifestationID)11890651(PQKBTitleCode)TC0001401525(PQKBWorkID)11349938(PQKB)10933966(Au-PeEL)EBL1910164(CaPaEBR)ebr11027753(CaONFJC)MIL687778(OCoLC)899158373(MiAaPQ)EBC1910164(EXLCZ)99267000000059072020140930h20152015 uy| 0engur|n|---|||||txtccrBranded women in U.S. television when people become corporations /by Peter BjelskouLanham :Lexington Books,[2015]©20151 online resource (143 p.)Critical studies in televisionDescription based upon print version of record.0-7391-8793-7 1-322-56496-5 Includes bibliographical references and index.Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion.<span><span>This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to </span><span style=""font-style:italic;"">The Real Housewives</span><span>, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.</span></span>Critical studies in television.Product placement in mass mediaSocial aspectsUnited StatesReality television programsUnited StatesHistory and criticismBranding (Marketing)United StatesTelevision advertisingUnited StatesTelevision broadcastingSocial aspectsUnited StatesWomen on televisionProduct placement in mass mediaSocial aspectsReality television programsHistory and criticism.Branding (Marketing)Television advertisingTelevision broadcastingSocial aspectsWomen on television.384.55/320820973Bjelskou Peter1527858MiAaPQMiAaPQMiAaPQBOOK9910788048903321Branded women in U.S. television3771122UNINA