02178nam 2200505 a 450 991078769580332120230803031058.03-95489-500-5(CKB)2670000000406198(EBL)1324004(OCoLC)854977178(SSID)ssj0001158541(PQKBManifestationID)11648483(PQKBTitleCode)TC0001158541(PQKBWorkID)11107001(PQKB)10067786(MiAaPQ)EBC1324004(EXLCZ)99267000000040619820130729d2013 uy 0engur|n|---|||||txtccrA forecast on the development of the 3D TV market in the U.S[electronic resource] will 3D TVs become the next big thing in our living rooms? /Anita TheisHamburg Anchor Academic Pub.20131 online resource (82 p.)"Disseminate knowledge"--Cover.3-95489-000-3 Includes bibliographical references.pt. 1. Desk-research -- pt. 2. Target group research -- pt. 3. Conclusion & discussion.Hauptbeschreibung This in-depth research study discusses whether 3D TV will become a new trend in the consumers'' living rooms or if it is just a hype that will fail to establish itself. The study contains both extensive market research as well as target group research among the American population. Both parts of the study deal with the market situation of 3D TVs within the United States in 2011, and an extensive analysis of both studies provides in-depth insight into a potential future of the 3D TV market in the coming years. In 2010 only 3% of US households had purchased a 3D TV. According t3-D televisionMarketing3-D television.Marketing.621.388Theis Anita1466413MiAaPQMiAaPQMiAaPQBOOK9910787695803321A forecast on the development of the 3D TV market in the U.S3676884UNINA