01088nam2 22002893i 450 MO1000128720231121125552.020190430d1974 ||||0itac50 baitaitz01i xxxe z01n˜2: œCanti 12-20.Torquato Tasso10. ed. MilanoGarzanti1974P. 353-753 18 cm.001SBL05671552001 Gerusalemme liberataTorquato Tassointroduzione, note, commenti ai singoli canti, indice e lessico di Marziano Guglielminetti2Tasso, Torquato <1544-1595>CFIV001784070158668Uranio FeniceBVEV037976Tasso, Torquato <1544-1595>ITIT-0120190430IT-FR0017 Biblioteca umanistica Giorgio ApreaFR0017 NMO10001287Biblioteca umanistica Giorgio Aprea 52MAG 7/1373.2 52FLS0000157745 VMN RS A 2019043020190430 52Canti 12-203611127UNICAS04501nam 2200829Ia 450 991078752400332120220304032309.00-8122-0402-610.9783/9780812204025(CKB)2670000000418268(EBL)3442140(SSID)ssj0000981159(PQKBManifestationID)11530420(PQKBTitleCode)TC0000981159(PQKBWorkID)10969536(PQKB)10988080(OCoLC)606679557(MdBmJHUP)muse26742(DE-B1597)449710(OCoLC)1013938587(OCoLC)1029820428(OCoLC)1032683042(OCoLC)1037982121(OCoLC)1041976792(OCoLC)1046612972(OCoLC)1047011011(OCoLC)1049611965(OCoLC)1054871024(OCoLC)979591872(DE-B1597)9780812204025(Au-PeEL)EBL3442140(CaPaEBR)ebr10748566(CaONFJC)MIL682462(MiAaPQ)EBC3442140(EXLCZ)99267000000041826820010605d2002 ub 0engurnn#---|u||utxtccrMeasuring up[electronic resource] how advertising affects self-image /Vickie Rutledge Shields with Dawn HeineckenPhiladelphia University of Pennsylvania Pressc20021 online resource (224 p.)Description based upon print version of record.1-322-51180-2 0-8122-1791-8 Includes bibliographical references (p. [187]-195) and index.Front matter --Contents --Preface --1. Theory And Method --2. Stereotypes And Body Parts: Advertising Content --3. What Do Ads Teach Us About Gender? --4. Signs Of The Times: A Semiotics Of Gender Ads --5. Weighing In And Measuring Up --6. Elizabeth's Story --7. Differences Within Gender: Manufacturing Distance --8. Interventions And Changes --9. Final Thoughts --References --Index --AcknowledgmentsThe mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are techno-enhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.Gender identity in mass mediaAdvertisingSemioticsCultural Studies.Film Studies.Gender Studies.Literature.Media Studies.Women's Studies.Gender identity in mass media.Advertising.Semiotics.305.3Shields Vickie Rutledge1480468Heinecken Dawn1480469MiAaPQMiAaPQMiAaPQBOOK9910787524003321Measuring up3697129UNINA