03329nam 2200637 450 991078735480332120230125182106.01-78684-347-11-60649-819-3(CKB)3710000000348507(EBL)1936760(OCoLC)903856565(CaBNVSL)swl00404702(Au-PeEL)EBL1936760(CaPaEBR)ebr11022271(CaSebORM)9781606498187(MiAaPQ)EBC1936760(EXLCZ)99371000000034850720150221d2015 fy 0engur|n|---|||||rdacontentrdamediardacarrierAn introduction to survey research /Ernest L. Cowles and Edward NelsonFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2015.1 online resource (216 p.)Quantitative approaches to decision making collection,2163-9582Description based upon print version of record.1-60649-818-5 Includes bibliographical references (pages 181-191) and index.1. Introduction -- 2. Probability sampling -- 3. Total survey error -- 4. Factors to consider when thinking about surveys -- 5. Modes of survey delivery -- 6. Writing good questions -- 7. Carrying out the survey -- 8. Presenting survey results -- Notes -- References -- Index.This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics.Quantitative approaches to decision making collection.2163-9582Social surveysethical issuesinternet surveysinterviewer trainingmailed surveysmixed-mode surveyssampling, surveysurvey constructiontelephone surveysweb surveysSocial surveys.300.723Cowles Ernest L.1509648Nelson Edward.MiAaPQMiAaPQMiAaPQBOOK9910787354803321An introduction to survey research3741702UNINA