07111nam 22009255 450 991078722000332120200919012415.01-349-48188-21-137-38533-210.1057/9781137385338(CKB)3710000000330194(EBL)1913537(SSID)ssj0001617600(PQKBManifestationID)16348534(PQKBTitleCode)TC0001617600(PQKBWorkID)14919810(PQKB)10331279(SSID)ssj0001405045(PQKBManifestationID)12625001(PQKBTitleCode)TC0001405045(PQKBWorkID)11382743(PQKB)11732639(MiAaPQ)EBC1913537(DE-He213)978-1-137-38533-8(EXLCZ)99371000000033019420151222d2014 u| 0engur|n|---|||||txtccrBusiness Essentials for Strategic Communicators[electronic resource] Creating Shared Value for the Organization and its Stakeholders /by M. Ragas, E. Culp1st ed. 2014.New York :Palgrave Macmillan US :Imprint: Palgrave Macmillan,2014.1 online resource (232 p.)Description based upon print version of record.1-322-57727-7 1-137-38773-4 Includes bibliographical references and index.Title; Copyright; Contents; List of Tables and Figures; Tables; Figures; Foreword; Preface; About the Authors; Acknowledgments; Part I Introduction to Business Essentials for Communicators; 1 Why Knowledge of "Business 101" Matters; Growing Market Demand and Changing Expectations; Counseling Organizational Leadership Means Business; The Payoff for Learning "Business 101"; Ranking Desired "Business 101" Knowledge; Building a Base of "Business 101" Knowledge; Key Terms; Discussion Questions; Part II Foundational Business Knowledge for Communicators; 2 Economics and Economic IndicatorsThe Economy and Economics in a NutshellKey Interconnected Economic Indicators; The Federal Reserve's Role in the Economy; Sorting Through Industry-Specific Indicators; Putting It All Together; Key Terms; Discussion Questions; 3 Finance and the Stock Market; Corporate Finance and Making Money; Stock Exchanges and Stock Listings; Initial Public Offerings and "Going Public"; The Financial Community and Wall Street; Barometers of Company and Stock Market Performance; The Stock Market Matters for Strategic Communicators; Key Terms; Discussion Questions; 4 Accounting and Financial StatementsQuarterly Financial ReportingTypes of Financial Statements; The Income Statement; Profit Margins; Earnings Per Share (EPS); Balance Sheet; Financial Valuation Metrics; Practice Makes Perfect and Is Worth It; Key Terms; Discussion Questions; 5 The Law and Corporate Disclosure; Securities Laws for Public Companies; Material, Nonpublic Information and Insider Trading; Corporate Disclosure Theories and Research; Communication Channels for Corporate Disclosure; Earnings Guidance and Forward-Looking Statements; Disclosures in "Plain English" and Boosting Transparency; Key TermsDiscussion Questions6 Intangible Assets and Nonfinancial Information; Tangible, Intangible, and Financial Assets; GAAP Reporting and Intangible Assets; A More Holistic Approach to Evaluating Performance; Categories of Intangible Assets and Nonfinancial Information; Intangible Assets and Strategic Communication; Key Terms; Discussion Questions; Part III Focal Areas at the Intersection of Business and Communication; 7 Corporate Governance; Corporations and the Agency Problem; The Proxy Statement and Annual Meeting; Exit, Voice, and Loyalty at Public CompaniesBest Practices in Corporate GovernanceDodd-Frank and Executive Compensation; Corporate Governance and Strategic Communication; Key Terms; Discussion Questions; 8 Corporate Social Responsibility; Shareholder Theory versus Stakeholder Theory; Doing Well by Doing Good: Empirical Evidence; CSR and Triple Bottom-Line Reporting; CSR and Sustainability Rankings; Third-Party Monitoring and Verification of CSR Performance; Linking CSR and Business Performance; CSR and Strategic Communication; Key Terms; Discussion Questions; 9 Corporate Reputation; Benefits of a Strong Corporate ReputationDefining Corporate ReputationThe rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals. .Management information systemsManagementOrganizationPlanningLeadershipBusinessPublic relationsBusiness Information Systemshttps://scigraph.springernature.com/ontologies/product-market-codes/522030Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/515000Organizationhttps://scigraph.springernature.com/ontologies/product-market-codes/516000Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Popular Science in Business and Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/Q42000Corporate Communication/Public Relationshttps://scigraph.springernature.com/ontologies/product-market-codes/513040Management information systems.Management.Organization.Planning.Leadership.Business.Public relations.Business Information Systems.Management.Organization.Business Strategy/Leadership.Popular Science in Business and Management.Corporate Communication/Public Relations.658.4/5658.45Ragas Mauthttp://id.loc.gov/vocabulary/relators/aut1467735Culp Eauthttp://id.loc.gov/vocabulary/relators/autBOOK9910787220003321Business Essentials for Strategic Communicators3678517UNINA