02301nam 2200421 450 991078711640332120230801233942.01-921870-76-1(CKB)3710000000313148(EBL)1887413(MiAaPQ)EBC1887413(Au-PeEL)EBL1887413(OCoLC)898100948(EXLCZ)99371000000031314820181228d2012 uy 0engur|n|---|||||txtrdacontentcrdamediacrrdacarrierGreenwash big brands and carbon scams /Guy PearseCollingwood, Victoria :Black Inc.,2012.1 online resource (340 p.)Includes index.1-86395-575-5 Front Cover; Copyright; GREENWASH; Contents; Dedication; Introduction; Banks; Beer; Big Box Grocery and Retail; Cars; Celebrities; Coffee; Earth Hour; Electricity; Fashion; Fast Food; Flights; Freight; Home Appliances and Entertainment; Hotels; Luxe Punting; Media; Online Searching, Shopping, Socialising; Petrol; Pets; Phones, Computers and Office Electronics; Professional Services; Real Estate; Sex; Soft Drink; Sports; Sweet Treats; Conclusion; Your Pocket Guide to Greenwashing; Picture Section; AcknowledgementsGoing green is the new black for big business. But how real is the climate-friendly revolution that's being advertised?Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace.But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate façade - and what he finds will startle you.Nothing is sacred and no one is safe from scrutiny in this eInternational business enterprisesEnvironmental aspectsInternational business enterprisesEnvironmental aspects.658.408Pearse Guy1561993MiAaPQMiAaPQMiAaPQBOOK9910787116403321Greenwash3829211UNINA