03868oam 2200661I 450 991078699150332120240102230505.00-203-69911-41-135-22241-X10.4324/9780203699119(CKB)2670000000358722(EBL)1189382(SSID)ssj0000884861(PQKBManifestationID)12399424(PQKBTitleCode)TC0000884861(PQKBWorkID)10946077(PQKB)10502490(MiAaPQ)EBC1189382(Au-PeEL)EBL1189382(CaPaEBR)ebr10704132(CaONFJC)MIL492338(OCoLC)845256707(OCoLC)844940017(FINmELB)ELB133469(EXLCZ)99267000000035872220180706d1997 uy 0engur|n|---|||||txtccrCreating a place for ourselves lesbian, gay, and bisexual community histories /edited by Brett BeemynNew York :Routledge,1997.1 online resource (320 p.)Description based upon print version of record.0-415-91389-6 Includes bibliographical references and index.1. The policed : gay men's strategies of everyday resistance in Times Square / George Chauncey -- 2. "I could hardly wait to get back to that bar" : lesbian bar culture in Buffalo in the 1930s and 1940s / Elizabeth Lapovsky Kennedy and Madeline D. Davis -- 3. "Homos invade S.F.!" : San Francisco's history as a wide-open town / Nan Alamilla Boyd -- 4. The kids of fairytown : gay male culture on Chicago's near north side in the 1930s / David K. Johnson -- 5. Before Paris burned : race, class, and male homosexuality on the Chicago south side, 1935-1960 / Allen Drexel -- 6. The "fun gay ladies" : lesbians in Cherry Glove, 1936-1960 / Esther Newton -- 7. The changing face of lesbian bars in Detroit, 1938-1965 / Roey Thorpe -- 8. A queer capital : race, class, gender, and the changing social landscape of Washington's gay communities, 1940-1955 / Brett Beemyn -- 9. Place and movement in gay American history : a case from the post-World War II south / John Howard -- 10. Cars and bars : assembling gay men in postwar Flint, Michigan / Tim Retzloff -- 11. "Birthplace of the nation" : imagining lesbian and gay communities in Philadelphia, 1969-1970 / Marc Stein -- 12. Afterword / Joan Nestle.Creating a Place For Ourselves is a groundbreaking collection of essays that examines gay life in the United States before Stonewall and the gay liberation movement. Along with examining areas with large gay communities such as New York, San Francisco and Fire Island, the contributors also consider the thriving gay populations in cities like Detroit, Buffalo, Washington, D.C., Birmingham and Flint, demonstrating that gay communities are truly everywhere. Contributors: Brett Beemyn, Nan Alamilla Boyd, George Chauncey, Madeline Davis, Allen Drexel, John Howard, David Johnson, LGay communityUnited StatesHistoryGay menUnited StatesSocial conditionsLesbian communityUnited StatesHistoryLesbiansUnited StatesSocial conditionsBisexual peopleUnited StatesSocial conditionsGay communityHistory.Gay menSocial conditions.Lesbian communityHistory.LesbiansSocial conditions.Bisexual peopleSocial conditions.305.9/0664Beemyn Genny1966-1474768MiAaPQMiAaPQMiAaPQBOOK9910786991503321Creating a place for ourselves3688624UNINA03297nam 2200589 450 991079660480332120220601164244.01-5015-0722-210.1515/9781501507304(CKB)4100000001502409(DE-B1597)482823(OCoLC)1024050136(DE-B1597)9781501507304(Au-PeEL)EBL5157556(CaPaEBR)ebr11497588(OCoLC)1020028128(CaSebORM)9781501507229(MiAaPQ)EBC5157556(EXLCZ)99410000000150240920180206h20182018 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierMeasuring marketing the 100+ essential metrics every marketer needs /John A. DavisThird edition.Boston ;Berlin :Walter de Gruyter,[2018]©20181 online resource illustrations1-5015-1576-4 1-5015-0730-3 Includes bibliographical references and index.Frontmatter --Praise For Measuring Marketing, Third Edition /Bodell, Lisa / Farrell, Mark / Nair, Hari / McCabe, Thomas / Leonard, Steve / Vallisuta, Pakpoom --About The Author --Contents --Introduction --Part 1: Corporate Financial Metrics --Part 2: Marketing Planning Measures --Part 3: Brand Metrics --Part 4: Customers Metrics --Part 5: Product/Offering Metrics --Part 6: Price Metrics --Part 7: Advertising/Promotion Metrics --Part 8: Direct Marketing Metrics --Part 9: Digital/Social Metrics --Part 10: Place/Distribution Metrics --Part 11: Sales MetricsMarketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective approach to making a complex topic understandable. Written for both marketing managers accountable for growth-driven activities that must yield measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 110 key metrics in perspective. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics-including significant updates to the online/digital/social area- Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor.MarketingEvaluationMarketing researchAnalytics.Data-driven.Marketing performance.Metrics.Quant.MarketingEvaluation.Marketing research.Davis John1960 February 17-1487183MiAaPQMiAaPQMiAaPQBOOK9910796604803321Measuring marketing3706940UNINA