02333nam 2200553 a 450 991078693560332120200520144314.01-118-65297-5(CKB)2670000000388447(EBL)1313515(OCoLC)835118553(SSID)ssj0000916922(PQKBManifestationID)11551565(PQKBTitleCode)TC0000916922(PQKBWorkID)10891191(PQKB)10354854(DLC) 2013013399(Au-PeEL)EBL1313515(CaPaEBR)ebr10728379(CaSebORM)9781118653579(MiAaPQ)EBC1313515(EXLCZ)99267000000038844720130329d2013 uy 0engur|n|---|||||txtccrLaddering[electronic resource] unlocking the potential of consumer behavior /Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]1st editionHoboken, N.J. John Wiley & Sons, Inc.20131 online resource (226 p.)Includes index.1-118-65357-2 1-118-56612-2 History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze Consumer behaviorConsumer behavior.658.8/342Holtzclaw Eric1973-1532581Holtzclaw Kaitlyn1532582MiAaPQMiAaPQMiAaPQBOOK9910786935603321Laddering3778808UNINA