02364nam 2200505 a 450 991078692640332120161219111724.01-4833-2850-31-4522-4565-7(CKB)3710000000107352(EBL)1684522(SSID)ssj0001196282(PQKBManifestationID)12532182(PQKBTitleCode)TC0001196282(PQKBWorkID)11162746(PQKB)10746207(MiAaPQ)EBC1684522(OCoLC)875378659(StDuBDS)EDZ0000158937(EXLCZ)99371000000010735220130918d2002 fy| 0engur|||||||||||txtccrSurvival math for marketers[electronic resource] /Peter C. WeiglinLos Angeles SAGEc20021 online resource (x, 128 p.)Description based upon print version of record.1-322-42301-6 0-7619-1632-6 Includes bibliographical references and index.Cover; Contents; Preface; Chapter 1 - Your Credibility; Chapter 2 - Figures Never Lie, but Liars Figure; Chapter 3 - Making a (Financial) Statement; Chapter 4 - Organizations, Measurement, and Standards; Chapter 5 - An Economics Excursion; Chapter 6 - Pricing and Profitability; Chapter 7 - Costs and Profitability; Chapter 8 - Strategy: Breakeven and Profitability; Chapter 9 - Cash; Chapter 10 - Budgets; Chapter 11 - Just Look at the ""Sadistics""; Appendix A: A Summary of Nonmagic Formulae; Appendix B: Sample Chart of Accounts; About the AuthorPresented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, 'Survival Math for Marketers' is a fun, easy-to-read introduction to the world of business mathematics.MarketingMathematicsMarketingMathematics.658.0151Weiglin Peter C1499633StDuBDSStDuBDSBOOK9910786926403321Survival math for marketers3725831UNINA