01613nam 2200397 a 450 991078673940332120200520144314.01-932353-01-1(CKB)2670000000357481(MiAaPQ)EBC3340000(Au-PeEL)EBL3340000(CaPaEBR)ebr10035715(OCoLC)923252285(EXLCZ)99267000000035748120090803d2002 uy 0engurcn|||||||||Best practices in marketing with email newsletters[electronic resource] for marketers and publishers /editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne HollandPortsmouth, R.I. MarketingSherpa, Inc.2002194 p. illPractical know-how & case studiespt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide.Internet marketingElectronic mail systemsInternet marketing.Electronic mail systems.Yudkin Marcia1493319Gutzman Alexis D1493317Holland Anne1493318MiAaPQMiAaPQMiAaPQBOOK9910786739403321Best practices in marketing with email newsletters3716255UNINA