02377nam 2200553 450 991078668660332120200520144314.01-55570-867-61-55570-766-1(CKB)3710000000126145(EBL)1707122(OCoLC)881416915(SSID)ssj0001226215(PQKBManifestationID)12511122(PQKBTitleCode)TC0001226215(PQKBWorkID)11270549(PQKB)10489493(MiAaPQ)EBC1707122(Au-PeEL)EBL1707122(CaPaEBR)ebr10881338(PPN)179435957(EXLCZ)99371000000012614520140618h20132013 uy 0engur|n|---|||||txtccrBreakthrough branding positioning your library to survive and thrive /Suzanne Walters and Kent JacksonChicago, Illinois :Neal-Schuman,2013.©20131 online resource (218 p.)Includes index.contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; indexBreakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives.LibrariesMarketingBranding (Marketing)LibrariesMarketing.Branding (Marketing)021.7Walters Suzanne1524153Jackson Kent1945-MiAaPQMiAaPQMiAaPQBOOK9910786686603321Breakthrough branding3764741UNINA