04198nam 2200613Ia 450 991078648980332120230801225324.01-84150-744-X(CKB)2670000000278536(EBL)1107422(OCoLC)819717333(SSID)ssj0000799159(PQKBManifestationID)11957483(PQKBTitleCode)TC0000799159(PQKBWorkID)10755477(PQKB)10950833(MiAaPQ)EBC1107422(Au-PeEL)EBL1107422(CaPaEBR)ebr10623048(CaONFJC)MIL884724(EXLCZ)99267000000027853620121130d2012 uy 0engur|n|---|||||txtccrThe Social use of media[electronic resource] cultural and social scientific perspectives on audience research /edited by Helena Bilandzic, Geoffroy Patriarche & Paul J. TraudtChicago Intellect20121 online resource (292 p.)Description based upon print version of record.1-84150-512-9 Includes bibliographical references and index.Cover; IFC; Half Title; Title; Copyright; Contents; Introduction; PART I: Audience Activity and Interactivity; Chapter 1: Mode of Action Perspective to Engagements with Social Media: Articulating Activities on the Public Platforms of Wikipedia and YouTube; Chapter 2: At the Crossroads of Hermeneutic Philosophy and Reception Studies: Understanding Patterns of Cross-Media Consumption; Chapter 3: Cultivated Performances: What Cultivation Analysis Says about Media, Binge Drinking and GenderChapter 4: Motivations to Participate in an Online Violent Gaming Community: Uses and Gratifi cations in an Ethnographic ApproachPART II: Media Use as Social and Cultural Practice; Chapter 5: Imagined Communities of Television Viewers: Reception Research on National and Ethnic Minority Audiences; Chapter 6: Exploring Media Ethnography: Pop Songs, Text Messages and Lessons in a British School; Chapter 7: Film Audiences in Perspective: The Social Practices of Cinema-GoingChapter 8: Talking Recipients: An Integrative Model of Socio-Emotional Meta-Appraisal (SEMA) in Conversations about Media ContentChapter 9: Parasocial Relationships: Current Directions in Theory and Method; PART III: Cultural, Political and Technological Participation; Chapter 10: From Semiotic Resistance to Civic Agency: Viewing Citizenship through the Lens of Reception Research 1973-2010; Chapter 11: For and against Participation: A Hermeneutical Approach to Participation in the MediaChapter 12: Using the Domestication Approach for the Analysis of Diffusion and Participation Processes of New MediaChapter 13: Creating, Sharing, Interacting: Fandom in the Age of Digital Convergence and Globalized Television; Conclusion: Exciting Moments in Audience Research: Past, Present and Future; Notes on Contributors; Back CoverThis collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political and technological sense. This book explores three general areas of current scholarly study of the social aspects of media use. First, the introduction of interactive and so-called social media has hMass mediaAudiencesMass media and cultureMass mediaAudiences.Mass media and culture.302.23306.4Bilandzic Helena1480094Patriarche Geoffroy1171415Traudt Paul J1568757MiAaPQMiAaPQMiAaPQBOOK9910786489803321The Social use of media3841133UNINA