03902oam 2200661I 450 991078637460332120230810000115.01-351-84288-91-315-22410-00-89503-679-710.4324/9781315224107 (CKB)2670000000275688(EBL)3117823(SSID)ssj0000780048(PQKBManifestationID)12336569(PQKBTitleCode)TC0000780048(PQKBWorkID)10785229(PQKB)11492125(MiAaPQ)EBC3117823(Au-PeEL)EBL3117823(CaPaEBR)ebr10613406(OCoLC)608500295(OCoLC)988384156(EXLCZ)99267000000027568820180706e20172007 uy 0engur|n|---|||||txtccrMotives for metaphor in scientific and technical communication /Timothy D. GilesLondon :Routledge,2017.1 online resource (190 p.)Baywood's technical communications seriesFirst published 2007 by Baywood Pub. Co., Inc.0-415-43440-8 0-89503-337-2 Includes bibliographical references (p. 159-169) and index.""Motives for Metaphor in Scientific and Technical Communication""; ""Cover""; ""Title Page""; ""Copyright Page""; ""Table of Contents""; ""Acknowledgments""; ""Introduction: The Problem of Metaphor in Scientific and Technical Communication""; ""Differentiating between Scientific and Technical Communication""; ""Metaphor and Analogy""; ""Summary of Chapters""; ""CHAPTER 1: Reintroducing Metaphor in the Technical Communication Classroom""; ""Problem""; ""Methodology""; ""Some General Considerations of Metaphor""; ""Technical Communication Textbooks""; ""Science Writing Texts""""CHAPTER 2: Metaphor in the Technical Communication Literature""""Metaphor and the Computer""; ""Technical Communication Theory""; ""Technical Communication Pedagogy""; ""Conclusion""; ""CHAPTER 3: A Review of the Theories of Metaphor""; ""Substitution Theory of Metaphor""; ""Aristotle on Metaphor""; ""Twentieth-Century Substitutionists""; ""Nietzsche and Post-Modern Metaphor""; ""The Tensionists: An Introduction to Interaction""; ""The Interactionists""; ""Metaphor as Epistemology""; ""Conclusion""; ""CHAPTER 4: The Metaphors of Mathematics: A Case Study of the Solar System Analogy""""Scottish Natural Philosophy""""Lodge and the BAAS""; ""The Solar System Analogy""; ""The Solar System Analogy in Secondary-School Texts""; ""A Narrative History of the Solar System Analogy""; ""Lord Kelvin""; ""James Clerk Maxwell""; ""J. J. Thomson""; ""Oliver Lodge""; ""Ernest Rutherford""; ""Niels Bohr""; ""Conclusion""; ""CHAPTER 5: The Question of Metaphor in Natural Language: A Case Study""; ""The Question of Cloning""; ""Recognition of the Dominant/Emergent Metaphors""; ""The Effect Upon the Scientific Community""; ""Conclusion""; ""CHAPTER 6: Implications""""An Approach Based on this Study""""Other Avenues for Research""; ""References""; ""Index""; ""Selected Titles from: Baywood�s Technical Communications Series""; ""Back Cover""Baywood's technical communications series (Unnumbered)Communication of technical informationTechnical writingMetaphorCommunication of technical information.Technical writing.Metaphor.601./4Giles Timothy D.1958-,1536918MiAaPQMiAaPQMiAaPQBOOK9910786374603321Motives for metaphor in scientific and technical communication3785947UNINA