02766nam 2200577 a 450 991078626500332120230803025443.00-8047-8495-710.1515/9780804784955(CKB)2670000000335717(EBL)1124458(OCoLC)828793652(SSID)ssj0000834205(PQKBManifestationID)12370245(PQKBTitleCode)TC0000834205(PQKBWorkID)10980641(PQKB)10888929(MiAaPQ)EBC1124458(DE-B1597)564117(DE-B1597)9780804784955(Au-PeEL)EBL1124458(CaPaEBR)ebr10656283(OCoLC)1198932061(EXLCZ)99267000000033571720120904d2013 uy 0engur|n|---|||||txtccrStorytelling in business[electronic resource] the authentic and fluent organization /Janis FormanStanford, Calif. Stanford Business Books, an imprint of Stanford University Press20131 online resource (305 p.)Description based upon print version of record.0-8047-6871-4 Includes bibliographical references and index.Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance-a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals.Focusing on Communication in managementCase studiesBusiness communicationCase studiesCommunication in managementBusiness communication658.4/5Forman Janis1504536MiAaPQMiAaPQMiAaPQBOOK9910786265003321Storytelling in business3733583UNINA