02720nam 2200565 a 450 991078625920332120230803025511.01-84150-777-6(CKB)2670000000336480(EBL)1114559(OCoLC)827208986(SSID)ssj0000968966(PQKBManifestationID)12478849(PQKBTitleCode)TC0000968966(PQKBWorkID)10985968(PQKB)10045058(MiAaPQ)EBC1114559(Au-PeEL)EBL1114559(CaPaEBR)ebr10651459(CaONFJC)MIL929039(EXLCZ)99267000000033648020130208d2013 uy 0engurcn|||||||||txtccrWhy I buy[electronic resource] self, taste, and consumer society in America /Rami GabrielBristol Intellect20131 online resource (174 p.)Description based upon print version of record.1-84150-645-1 Includes bibliographical references and index.Cover; Half Title; Title; Copyright; Dedication; Table of Contents; Acknowledgments; Introduction: My Self and Consumer Society; Chapter 1: Dualism: What I Really Am; Chapter 2: Individualism: The Liberal Dream of the Rugged Individualist; Chapter 3: Expressivism: I Sing Myself; Chapter 4: Consumer Society; Chapter 5: Advertisements: Representations of the Self; Chapter 6: The Rest of the World: An Empirical Test; Conclusion: What Next?; Bibliography; Appendix; Index; Back CoverThis is a book about the relationship between the self and consumer society in America. There are many books and articles that explain consumerism in the twentieth century. through politics, economics, and sociology. Th is book is about both the psychological roots of consumer society in the self-why we buy-and the reciprocal influences between self and society. Why I buy explains how consumption came to imbue social and personal life and value. By exploring the relationship between oue individual needs and our institutions, Gabriel shows how many of the difficulties faced by our shared socialConsumption (Economics)United StatesHistoryConsumersUnited StatesHistoryConsumption (Economics)History.ConsumersHistory.339.47339.470973381.30973Gabriel Rami1504480MiAaPQMiAaPQMiAaPQBOOK9910786259203321Why I buy3733528UNINA