02005nam 2200565 a 450 991078623220332120161219111354.01-4833-9189-21-4522-6295-00-7619-2770-01-322-41794-6(CKB)2670000000339099(EBL)996589(OCoLC)922904175(SSID)ssj0000675532(PQKBManifestationID)12311525(PQKBTitleCode)TC0000675532(PQKBWorkID)10670183(PQKB)11287150(MiAaPQ)EBC996589(OCoLC)1007860902(StDuBDS)EDZ0000076806(EXLCZ)99267000000033909920120418d2004 fy| 0engur|||||||||||txtccrDictionary of marketing communications[electronic resource] /Norman A. GovoniThousand Oaks, Calif. ;London SAGEc20041 online resource (v, 249 p.)Description based upon print version of record.1-4522-2966-X 0-7619-2771-9 Includes bibliographical references (p. 245-247).Cover Page; Title; Copyright; Contents; Dedication; Preface; Entries A Through Z; Resources; About the AuthorWith over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.MarketingDictionariesCommunication in marketingDictionariesMarketingCommunication in marketing658.803Govoni Norman A. P1495099StDuBDSStDuBDSBOOK9910786232203321Dictionary of marketing communications3719097UNINA