02789nam 2200601 a 450 991078617500332120230803025119.01-283-95996-80-8263-5243-X(CKB)2670000000324885(EBL)1109158(OCoLC)824698504(SSID)ssj0000820624(PQKBManifestationID)11426052(PQKBTitleCode)TC0000820624(PQKBWorkID)10862782(PQKB)11252954(MiAaPQ)EBC1109158(MdBmJHUP)muse25262(Au-PeEL)EBL1109158(CaPaEBR)ebr10648829(CaONFJC)MIL427246(EXLCZ)99267000000032488520120827d2013 uy 0engur|n|---|||||txtccrWorkers go shopping in Argentina[electronic resource] the rise of popular consumer culture /Natalia MilanesioAlbuquerque University of New Mexicoc20131 online resource (321 p.)Description based upon print version of record.0-8263-5241-3 Includes bibliographical references and index.Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today."Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher.Consumption (Economics)ArgentinaConsumersArgentinaHistory20th centuryWorking classArgentinaHistoryArgentinaEconomic conditions20th centuryConsumption (Economics)ConsumersHistoryWorking classHistory.306.30982Milanesio Natalia1974-1481073MiAaPQMiAaPQMiAaPQBOOK9910786175003321Workers go shopping in Argentina3697893UNINA