02795nam 2200589 a 450 991078613040332120161219111542.01-4522-1293-71-4522-7488-6(CKB)2670000000339072(EBL)1159814(OCoLC)833765162(SSID)ssj0000787466(PQKBManifestationID)12389100(PQKBTitleCode)TC0000787466(PQKBWorkID)10813830(PQKB)10864850(MiAaPQ)EBC1159814(OCoLC)860160381(StDuBDS)EDZ0000104905(EXLCZ)99267000000033907220121017d2009 fy| 0engur|||||||||||txtccrQuantitative research in communication[electronic resource] /Mike Allen, Scott Titsworth, Stephen K. HuntLos Angeles, [Calif.] SAGEc20091 online resource (xi, 242 p.) illDescription based upon print version of record.1-4129-5695-1 1-322-41300-2 1-4129-5696-X Includes bibliographical references and index.Cover; Contents; Preface; Chapter 1 - Introduction to Quantitative Research; Chapter 2 - Using Statistics in Quantitative Research; Chapter 3 - Independent Samples or Student's t Test; Chapter 4 - ONEWAY Analysis of Variance; Chapter 5 - Factorial ANOVA; Chapter 6 - Analysis of Covariance; Chapter 7 - Multivariate ANOVA; Chapter 8 - Chi-Square Statistic; Chapter 9 - Simple Bivariate Correlation; Chapter 10 - Multiple Regression; Chapter 11 - Factor Analysis; Chapter 12 - Advanced Modeling Techniques; Chapter 13 - Meta-Analysis; Appendix A: Critical Values for the t StatisticAppendix B: Critical Values for the Chi-Square StatisticAppendix C: Critical Values for the F Statistic; Appendix D: Critical Values for the r Statistic; Index; About the AuthorsThis textbook is designed to be economical and is focused on core topics in quantitative communication research ranging from basic statistical procedures (such as frequency distributions) to more advanced procedures (such as multiple regression).CommunicationStatistical methodsCommunicationData processingCommunicationStatistical methods.CommunicationData processing.302.20727Allen Mike1959-1537427Titsworth Scott1537428Hunt Stephen K1537429StDuBDSStDuBDSBOOK9910786130403321Quantitative research in communication3786728UNINA