02647nam 2200613Ia 450 991078597470332120230126205759.01-4529-4681-70-8166-8292-5(CKB)2670000000269566(SSID)ssj0000757235(PQKBManifestationID)11966247(PQKBTitleCode)TC0000757235(PQKBWorkID)10758474(PQKB)10177808(StDuBDS)EDZ0001177639(MiAaPQ)EBC1047449(OCoLC)815383358(MdBmJHUP)muse30037(Au-PeEL)EBL1047449(CaPaEBR)ebr10613531(CaONFJC)MIL525576(OCoLC)818115209(EXLCZ)99267000000026956620120315d2012 ub 0engur|||||||||||txtccrVirality[electronic resource] contagion theory in the age of networks /Tony D. SampsonMinneapolis University of Minnesota Pressc20121 online resource (235 p.) illBibliographic Level Mode of Issuance: Monograph0-8166-7004-8 0-8166-7005-6 Includes bibliographical references (p. 195-221) and index.Resuscitating Tarde's diagram in the age of networks -- What spreads? from memes and crowds to the phantom events of desire and belief -- What diagram? toward a political economy of desire and contagion -- From terror contagion to the virality of love -- Tardean hypnosis : capture and escape in the age of contagion.This title presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. Contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. The book argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear in the antivirus industry and other popular discourses surrounding network culture.ImitationSocial interactionCrowdsImitation.Social interaction.Crowds.302/.41Sampson Tony D1096454MiAaPQMiAaPQMiAaPQBOOK9910785974703321Virality3783924UNINA