02635nam 2200565 a 450 991078592130332120221110120751.01-283-70041-71-118-41874-3(MiAaPQ)EBC918218(DLC) 2012021502(Au-PeEL)EBL918218(CaPaEBR)ebr10613604(CaONFJC)MIL401291(OCoLC)823248046(MiAaPQ)EBC7147362(Au-PeEL)EBL7147362(EXLCZ)99267000000027173420120524d2013 uy 0engurcn|||||||||rdacontentrdamediardacarrierDesigning brand identity[electronic resource] an essential guide for the whole branding team /Alina Wheeler4th ed.Hoboken, N.J. John Wiley & Sons, Inc.2013x, 325 p. ilustraciones a color1-118-71262-5 1-118-09920-6 Includes bibliographical references and index."A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--Provided by publisher.Brand name productsBranding (Marketing)TrademarksDesignAdvertisingBrand name productsBrand name products.Branding (Marketing)TrademarksDesign.AdvertisingBrand name products.658.8/27DES007000bisacshWheeler Alina472460MiAaPQMiAaPQMiAaPQBOOK9910785921303321Designing brand identity230385UNINA