03696nam 2200745 a 450 991078580070332120230125202050.01-283-89319-31-60649-325-69781606493250(CKB)2670000000238666(EBL)1000021(OCoLC)808991410(SSID)ssj0000736796(PQKBManifestationID)12307324(PQKBTitleCode)TC0000736796(PQKBWorkID)10789646(PQKB)10925436(OCoLC)808991409(CaBNVSL)swl00401168(WaSeSS)bw9781606493243(Au-PeEL)EBL1000021(CaPaEBR)ebr10594646(CaONFJC)MIL420569(CaSebORM)9781606493243(MiAaPQ)EBC1000021(EXLCZ)99267000000023866620120829d2012 fy 0engur|n|---|||||txtccrCommunication in responsible business[electronic resource] strategies, concepts, and cases /Roger N. Conaway and Oliver Laasch1st ed.[New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press20121 online resource (198 p.)Corporate communication collection,2156-8170Part of: 2012 digital library.1-60649-324-8 Includes bibliographical references (p. 165-180) and index.1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index.Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.2012 digital library.Corporate communication collection.2156-8170Business communicationSocial responsibility of businessCorporate ResponsibilityCorporate SustainabilityBusiness EthicsMarketingCommunicationStakeholder ManagementBusiness communication.Social responsibility of business.658.45Conaway Roger N1488978Laasch Oliver1488979MiAaPQMiAaPQMiAaPQBOOK9910785800703321Communication in responsible business3709455UNINA