04257nam 2200961 a 450 991078580050332120230125202045.01-283-89320-71-60649-382-510.4128/9781606493823(CKB)2670000000238665(EBL)1000020(OCoLC)808991413(SSID)ssj0000737890(PQKBManifestationID)12278109(PQKBTitleCode)TC0000737890(PQKBWorkID)10789459(PQKB)11523147(OCoLC)808991411(CaBNVSL)swl00401167(Au-PeEL)EBL1000020(CaPaEBR)ebr10594648(CaONFJC)MIL420570(CaSebORM)9781606493816(MiAaPQ)EBC1000020(EXLCZ)99267000000023866520120829d2012 fy 0engur|n|---|||||txtccrInnovative pricing strategies to increase profits[electronic resource] /Daniel Marburger1st ed.[New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press20121 online resource (154 p.)Economics and finance collection,2163-7628Part of: 2012 digital library.1-60649-381-7 Includes bibliographical references (p. 133-136) and index.List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index.The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.2012 digital library.Economics and finance collection.2163-7628PricingOpen price systemInternet auctionsPrice discriminationbundlingprice skimmingprice penetrationonline auctionsEnglish auctionDutch auctionfirst-price sealed bid auctionsecond-price sealed bid auctionprice elasticityconsumer surplustwo-part tariffsquantity discountsquality choicestyingpeak-load pricingdynamic pricinge-commercepricingRobinson-Patman Actwinner's cursereference priceprivate value auctioncommon value auctionPricing.Open price system.Internet auctions.658.816Marburger Daniel1488976MiAaPQMiAaPQMiAaPQBOOK9910785800503321Innovative pricing strategies to increase profits3709453UNINA