05032nam 2200949 a 450 991078573380332120230125201858.01-283-89500-51-60649-365-510.4128/9781606493656(CKB)2670000000261665(EBL)1039215(OCoLC)818817010(SSID)ssj0000767260(PQKBManifestationID)12299495(PQKBTitleCode)TC0000767260(PQKBWorkID)10740895(PQKB)11237068(OCoLC)814468834(CaBNVSL)swl00401519(Au-PeEL)EBL1039215(CaPaEBR)ebr10617488(CaONFJC)MIL420750(CaSebORM)9781606493649(MiAaPQ)EBC1039215(EXLCZ)99267000000026166520121023d2012 fy 0engur|n|---|||||txtccrConsumer cosmopolitanism in the age of globalization[electronic resource] /editor, Melvin Prince1st ed.[New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press20121 online resource (296 p.)Consumer behavior collection,2163-937XPart of: 2012 digital library.1-60649-364-7 Includes bibliographical references (p. 233-260) and index.About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index.Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.2012 digital library.Consumer behavior collection.2163-937XConsumer behaviorCosmopolitanismMarket segmentationGlobalizationacculturationanimositybeliefsconsumerscosmopolitancultureconsumptioncustomsethnocentrismglobalizationsocial identityinternationallocalsmaterialismnational identitypurchase behaviorrelationship marketingmarket segmentationtastesvaluesxenocentrismConsumer behavior.Cosmopolitanism.Market segmentation.Globalization.658.8342Prince Melvin871706MiAaPQMiAaPQMiAaPQBOOK9910785733803321Consumer cosmopolitanism in the age of globalization3690418UNINA01980nam2 2200349 i 450 VAN005159120240402123232.464978-88-08-08887-120060907d2001 |0itac50 baitaIT|||| |||||ˆ1: ‰Calcolo infinitesimale e algebra lineareSandro Salsa, Annamaria SquellatiBolognaZanichelli2001262 p.24 cm001VAN00218102001 Testi e manuali universitari210 BolognaZanichelli001VAN00165322001 Esercizi di matematicaSandro Salsa, Annamaria Squellati210 BolognaZanichelli215 2 volumi24 cm126-XXReal functions [MSC 2020]VANC019778MF15-XXLinear and multilinear algebra; matrix theory [MSC 2020]VANC020607MFBolognaVANL000003SalsaSandroVANV01234361750SquellatiAnnamariaVANV01235462546Zanichelli <editore>VANV110843650ITSOL20240621RICAVAN0051591BIBLIOTECA DEL DIPARTIMENTO DI MATEMATICA E FISICA08CONS 26-XX 3887 08 5984 I a 20060908 BIBLIOTECA DEL DIPARTIMENTO DI MATEMATICA E FISICA08PREST 26-XX 3887 08 6259 I b 20060907 BIBLIOTECA DEL DIPARTIMENTO DI MATEMATICA E FISICA08PREST 26-XX 3887 08NS 450 I e 20080118 BIBLIOTECA DEL DIPARTIMENTO DI MATEMATICA E FISICA08PREST 26-XX 3887 08NS 449 I d 20080118 BIBLIOTECA DEL DIPARTIMENTO DI MATEMATICA E FISICA08PREST 26-XX 3887 08NS 448 I c 20080118 Calcolo infinitesimale e algebra lineare1405045UNICAMPANIA