05069nam 2200733Ia 450 991078571690332120121001160200.01-283-63504-61-78190-243-7(CKB)2670000000270455(EBL)1042688(OCoLC)811577737(SSID)ssj0000716273(PQKBManifestationID)12305998(PQKBTitleCode)TC0000716273(PQKBWorkID)10718488(PQKB)11161928(MiAaPQ)EBC1042688(Au-PeEL)EBL1042688(CaPaEBR)ebr10608582(CaONFJC)MIL394749(UtOrBLW)bslw08837735(EXLCZ)99267000000027045520121001d2012 uy 0engurun|||||||||txtccrThe management and leadership of educational marketing[electronic resource] research, practice and applications /edited by Izhar Oplatka, Jane Hemsley-BrownBingley, UK Emerald20121 online resource (297 p.)Advances in educational administration,1479-3660 ;v. 15Includes index.1-78190-242-9 Includes bibliographical references and index.The research on school marketing : current issues and future directions : an updated version / Izhar Oplatka, Jane Hemsley-Brown -- Marketisation and education marketing : the evolution of a discipline and a research field / Nick Foskett -- Integrating marketing into the leadership and management of schools : a curriculum-focused approach / Felix Maringe -- Marketing the school "revisited" : the complexity of leadership dilemmas / Tristan Bunnell -- School marketing in the United States : demographic representations and dilemmas for educational leaders / Christopher Lubienski, Matthew Linick, J.G. York -- Public-private collaboration in international education : a New Zealand case study / Christopher Allen Stachowski -- Relationship marketing and school success / Dorit Tubin -- a conceptual framework for classifying and understanding relationship marketing within schools / Hsiao-Pei (Sophie) Yang, Julie Robson -- Forms of market orientation among primary and secondary school teachers in Israel / Izhar Oplatka, Jane Hemsley-Brown -- Educational marketing and the pace of innovation / Miri Yemini -- Creating value in school education marketing through the cocreation process : a conceptual paper / James Seligman -- Reflections on management and leadership of educational marketing : looking toward the future / Jane Hemsley-Brown, Izhar Oplatka.The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market orientation in the educational arena. Special attention is given by the authors to the promotion of education in respect to school innovation, success, and accountability. The book is intended to enrich the theoretical and practical knowledge of scholars who are interested in understanding the leadership of educational institutions, and of principals, marketers, and administrators who face inter-institutional competition in the context of schooling, tertiary or higher education.Advances in educational administration ;v. 15.EducationAdministrationGeneralbisacshEducationLeadershipbisacshBusiness & EconomicsEducationbisacshOrganization & management of educationbicsscFunding of education & student financebicsscEducationMarketingEducational leadershipSchool management and organizationEducationAdministrationGeneral.EducationLeadership.Business & EconomicsEducation.Organization & management of education.Funding of education & student finance.EducationMarketing.Educational leadership.School management and organization.371.2011Oplatka Izhar1165045Hemsley-Brown Jane1950-1568029UtOrBLWUtOrBLWBOOK9910785716903321The management and leadership of educational marketing3839859UNINA