03876nam 2200685 a 450 991078569420332120230725030737.00-8166-7502-3(CKB)2670000000069880(EBL)648094(OCoLC)705535974(SSID)ssj0000469353(PQKBManifestationID)11331907(PQKBTitleCode)TC0000469353(PQKBWorkID)10510217(PQKB)10096198(MiAaPQ)EBC648094(OCoLC)699521149(MdBmJHUP)muse29843(Au-PeEL)EBL648094(CaPaEBR)ebr10442228(CaONFJC)MIL525697(EXLCZ)99267000000006988020100526d2010 uy 0engur|n|---|||||txtccrFrom A to <A>[electronic resource] keywords of markup /Bradley Dilger and Jeff Rice, editorsMinneapolis University of Minnesota Pressc20101 online resource (271 p.)Description based upon print version of record.0-8166-6609-1 0-8166-6608-3 Includes bibliographical references and index.Introduction: Making a vocabulary for <HTML> /Bradley Dilger and Jeff Rice --Tarrying with the <head> : the emergence of control through protocol /Thomas Rickert --<b></b> : exploring rhetorical convergences in transmedia writing /Sarah J. Arroyo --alt : accessible web design or token gesture? /Colleen A. Reilly --English <A> /Jeff Rice --A style guide to the secrets of <style> /Brendan Riley --An accidental imperative : the menacing presence of   /Brian Willems --The evil tags, <blink> and <marquee> : two icons of early HTML and why some people love to hate them /Bob Whipple --<frame>ing representations of the web /Michelle Glaros --Breaking all the rules : <hr> and the aesthetics of online space /Matthew K. Gold --Body on <body> : coding subjectivity /Jennifer L. Bay --<?php> : "invisible" code and the mystique of web writing /Helen J. Burgess --From cyberspaces to cyberplaces : <img>, narrative, and the psychology of place /Rudy McDaniel and Sae Lynne Schatz --<table>ing the grid /Bradley Dilger --Afterword: <meta> : casuistic code /Cynthia Haynes.As it becomes impossible to imagine a world without a World Wide Web, information organization, delivery, and production have converged on the simple principle of marking up information for given audiences. From A to investigates the relationship between media and culture by articulating questions regarding the role of markup. How do the codes of HTML, CSS, PHP, and other markup languages affect the Web's everyday uses? How do these languages shape the Web's communicative functions? This novel inquiry positions markup as the basis of our cultural, rhetorical, and communicative understanding ofHTML (Document markup language)PhilosophyComponential analysis (Linguistics)WebometricsMetadata harvestingSociolinguisticsWorld Wide WebResearchHTML (Document markup language)Philosophy.Componential analysis (Linguistics)Webometrics.Metadata harvesting.Sociolinguistics.World Wide WebResearch.006.7/4Dilger Bradley J1521721Rice Jeff1521722MiAaPQMiAaPQMiAaPQBOOK9910785694203321From A to3761083UNINA