04326nam 22010575 450 991078569180332120230725030725.01-283-27750-697866132775030-520-94824-610.1525/9780520948242(CKB)2670000000069768(EBL)646814(OCoLC)701704300(SSID)ssj0000471857(PQKBManifestationID)11307829(PQKBTitleCode)TC0000471857(PQKBWorkID)10433301(PQKB)11418380(DE-B1597)520730(OCoLC)704277688(DE-B1597)9780520948242(MiAaPQ)EBC646814(EXLCZ)99267000000006976820200424h20112011 fg engurgn|---|||||txtccrOprah The Gospel of an Icon /Kathryn LoftonBerkeley, CA :University of California Press,[2011]©20111 online resource (304 p.)Description based upon print version of record.0-520-25927-0 Front matter --Contents --Acknowledgments --Introduction --Chapter 1. Practicing Purchase: The Prosperity Gospel of a Spiritual Capitalism --Chapter 2. Celebrity Spirit: The Incorporation of Your Best Life --Chapter 3. Diverting Conversions: The Makeover as Social Rite --Chapter 4. Preacher Queen: The Race and Gender of America's Confessor --Chapter 5. Reading Religiously: The Reformations of Oprah's Book Club --Chapter 6. Missionary Gift: The Globalization of Inspiration --Conclusion --Epilogue: Political Spirituality, or the Oprahfication of Obama --Notes --Index"Today on Oprah," intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire-Harpo Productions, O Magazine, and her new television network-an uncanny reflection of religion in modern society. Lofton shows that when Oprah liked, needed, or believed something, she offered her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a secular age. Lofton's unique approach also situates the Oprah enterprise culturally, illuminating how Winfrey reflects and continues historical patterns of American religions.CelebritiesReligion and cultureReligious aspectsUnited StatesPopular cultureCelebritiesNorth & South American ReligionsHILCCambition.american history.american religion.american religiosity.capitalism.celebrity studies.celebrity worship.celebrity.christianity.consumer behavior.empathy.evangelicalism.folk religion.gender studies and sexuality.harpo productions.media studies.messiah.modern religion.nonfiction.o magazine.oprah winfrey.oprah.philosophy.popular culture.popular religion.psychology.religion.religious idiom.religious studies.secular age.social history.sociology.spiritual center.spirituality.television.Celebrities.Religion and cultureReligious aspectsPopular cultureCelebritiesNorth & South American Religions306.60973/090511Lofton Kathrynauthttp://id.loc.gov/vocabulary/relators/aut610676DE-B1597DE-B1597BOOK9910785691803321Oprah1115425UNINA