03053nam 2200577 a 450 991078565930332120230721013816.01-282-81337-497866128133751-4416-7594-993-5043-199-8(CKB)2670000000068180(EBL)588016(OCoLC)700691197(SSID)ssj0000672628(PQKBManifestationID)11470948(PQKBTitleCode)TC0000672628(PQKBWorkID)10635619(PQKB)10889776(MiAaPQ)EBC588016(Au-PeEL)EBL588016(CaPaEBR)ebr10415175(EXLCZ)99267000000006818020101006d2008 uy 0engur|n|---|||||txtccrBusiness communication[electronic resource] /Urmila Rai, S.M. Rai1st ed.Mumbai [India] Himalaya Pub. House20081 online resource (223 p.)Description based upon print version of record.93-5024-571-X Includes bibliographical references.COVER; CONTENTS; CHAPTER 1 : FUNDAMENTALS OF COMMUNICATION; CHAPTER 2 : TYPES OF COMMUNICATION; CHAPTER 3 : MEDIA OF COMMUNICATION; CHAPTER 4 : CONCEPT AND PRACTICE OF EFFECTIVE COMMUNICATION; CHAPTER 5 : BARRIERS TO EFFECTIVE COMMUNICATION; CHAPTER 6 : METHODS TO IMPROVE COMMUNICATION SKILLS; CHAPTER 7 : LISTENING; CHAPTER 8 : WRITTEN COMMUNICATION SKILLS; CHAPTER 9 : LAYOUT OF A BUSINESS LETTER; CHAPTER 10 : TYPES OF LETTERS; CHAPTER 11 : BANKING CORRESPONDENCE; CHAPTER 12 : INSURANCE LETTERS; CHAPTER 13 : SECRETARIAL CORRESPONDENCE; CHAPTER 14 : SALES LETTERSCHAPTER 15 : PREPARING PROMOTIONAL MATERIALCHAPTER 16 : STRUCTURE OF A REPORT; CHAPTER 17 : PRINCIPLES OF WRITING REPORTS; CHAPTER 18 : ORAL COMMUNICATION SKILLS; CHAPTER 19 : UNDERSTANDING THE AUDIENCE; CHAPTER 20 : LANGUAGE AND TONE OF ORAL COMMUNICATION; CHAPTER 21 : UNDERSTANDING BODY LANGUAGEThis is a handbook of Business Communication for students as well as for professionals and business persons. It gives a sound understanding of communication theory and the principles of effective communication,both oral and written. It contains many communication techniques and tips for handling delicate situations tactfully. Besides a number of illustrative examples,every chapter has practice exercises. This ninth revised edition takes into account the communication needs of business people. Topics such as dealing with cross-cultural communication,choosing the most effective medium for conveyBusiness communicationBusiness communication.650/.0141Rai Urmila1463267Rai S. M1463268MiAaPQMiAaPQMiAaPQBOOK9910785659303321Business communication3672502UNINA