02681nam 2200661 a 450 991078560310332120200520144314.01-118-23453-71-299-18934-21-118-22072-2(CKB)2670000000240567(EBL)817937(OCoLC)807062167(SSID)ssj0000700769(PQKBManifestationID)11940498(PQKBTitleCode)TC0000700769(PQKBWorkID)10672367(PQKB)11636726(Au-PeEL)EBL817937(CaPaEBR)ebr10630513(CaONFJC)MIL450184(CaSebORM)9781118234532(MiAaPQ)EBC817937(EXLCZ)99267000000024056720111207d2012 uy 0engur|n|---|||||txtccrLanding page optimization[electronic resource] the definitive guide to testing and tuning for conversions /Tim Ash, Rich Page, Maura Ginty2nd ed.Indianapolis, Ind. John Wiley & Sonsc20121 online resource (483 p.)Serious skillsIncludes index.0-470-61012-3 pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning.A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated informationWeb sitesEvaluationWeb sitesTestingWeb sitesDesignInternet marketingWeb sitesEvaluation.Web sitesTesting.Web sitesDesign.Internet marketing.006.7Ash Tim1965-1536307Page Rich1536308Ginty Maura1479391MiAaPQMiAaPQMiAaPQBOOK9910785603103321Landing page optimization3784984UNINA