04055nam 2200673Ia 450 991078551120332120230801224358.00-309-25684-41-283-63615-80-309-25682-8(CKB)2670000000241236(EBL)3379008(SSID)ssj0000737778(PQKBManifestationID)11395454(PQKBTitleCode)TC0000737778(PQKBWorkID)10788842(PQKB)10023281(MiAaPQ)EBC3379008(Au-PeEL)EBL3379008(CaPaEBR)ebr10594233(CaONFJC)MIL394861(OCoLC)923288298(EXLCZ)99267000000024123620120814d2012 uy 0engurcn|||||||||txtccrHow can health care organizations become more health literate?[electronic resource] workshop summary /Lyla M. Hernandez, rapporteur ; Roundtable on Health Literacy; Board on Population Health and Public Health Practice, Institute of Medicine of the National AcademiesWashington, D.C. National Academies Press20121 online resource (123 p.)Description based upon print version of record.0-309-25681-X Includes bibliographical references.""Front Matter""; ""Reviewers""; ""Acknowledgments""; ""Contents""; ""1 Introduction""; ""2 Attributes of a Health Literate Health Care Organization""; ""3 Reaction Panel 1""; ""4 Reaction Panel 2""; ""5 Reaction Panel 3""; ""6 Reaction Panel 4""; ""7 Reflections on Lessons Learned""; ""Appendix A: The Other Side of the Coin: Attributes of a Health Literate Health Care Organization""; ""Appendix B: Agenda""; ""Appendix C: Speaker Biographical Sketches"""Approximately 80 million adults in the United States have low health literacy - an individual's ability to obtain, process, and understand basic health information. Low health literacy creates difficulties in communicating with clinicians, poses barriers in managing chronic illness, lessens the likelihood of receiving preventive care, heightens the possibility of experiencing serious medication errors, increased risk of hospitalization, and results in poorer quality of life. It is important for health care organizations to develop strategies that can improve their health literacy, yet organizations often find it difficult to determine exactly what it means to be health literate. How Can Health Care Organizations Become More Health Literate?: Workshop defines a health literate health care organization as "an organization that makes it easier for people to navigate, understand, and use information and services to take care of their health." In November 2011, the IOM Roundtable on Health Literacy held a workshop to discuss the growing recognition that health literacy depends not only on individual skills and abilities but also on the demands and complexities of the health care system. How Can Health Care Organizations Become More Health Literate?: Workshop summarizes the workshop."--Publisher's description.Health educationUnited StatesHealth services administrationUnited StatesCongressesHealth LiteracyHealth Facility AdministrationPatient Education as TopicUnited StatesCongress.Health educationHealth services administrationHealth Literacy.Health Facility Administration.Patient Education as Topic.613Hernandez Lyla M1094183Institute of Medicine (U.S.).Roundtable on Health Literacy.MiAaPQMiAaPQMiAaPQBOOK9910785511203321How can health care organizations become more health literate3737441UNINA02717nam 2200457 450 991080621890332120230919202626.03-8467-4577-410.30965/9783846745779(CKB)4920000000123843(OCoLC)222347196(nllekb)BRILL9783846745779(MiAaPQ)EBC6517978(Au-PeEL)EBL6517978(OCoLC)1243542552(EXLCZ)99492000000012384320230919d2008 uy 0gerurun####uuuuardacontentrdamediardacarrierMindbombs Was Werbung und PR Von Greenpeace and Co. Lernen Können /Martin Ludwig HofmannFirst edition.München :Wilhelm Fink Verlag,[2008]©20081 online resource3-7705-4577-X Preliminary Material -- Einleitung -- Die Geburt der Gedankenbombe in den Weiten des Pazifiks -- Theorie-Baustein I Eine kurze Geschichte Gegenkultureller Werbung -- Ziemlich bunt für dieses graue Haus -- Theorie-Baustein II Keine Angst vor Strategie und Planung -- Weltpolitik in Strickjacken -- Theorie-Baustein III Die Macht der Bilder und der Worte -- Eine Anleitung für den Selbstbau -- Nachwort Werbung, bitte bleiben Sie dran! -- Dank -- Literatur -- Bildnachweis.Was haben Greenpeace, Nike, die Aktivistengruppe Otpor und der Virgin-Milliardär Richard Branson gemeinsam? Sie wissen, was eine Mindbomb ist – und wie man sie zündet. Lernen auch Sie die gegenkulturelle Gewalt schlagkräftiger Werbekampagnen kennen und nutzen Sie die „Gedankenbombe“ für den Erfolg Ihrer eigenen Kommunikations- und Marketingstrategie. Das Konzept der Mindbombs wurde von den Greenpeace-Gründern Bob Hunter und Rex Weyler entwickelt. Inspiriert von den medientheoretischen Schriften ihres kanadischen Landsmanns Marshall McLuhan schufen sie ein Kampagnenkonzept, dessen Ergebnisse sich längst ins kollektive Gedächtnis eingebrannt haben. Der Soziologe und Werbefachmann Martin Ludwig Hofmann besuchte Rex Weyler und andere Medienexperten. Er beschreibt die wechselvolle Geschichte dieses Kommunikationskonzepts, beleuchtet die strategischen Implikationen und gibt Tipps für die Praxis – inklusive Anleitung zum Selbstbau einer Mindbomb.Mass media and the environmentMass media and the environment.070.4493637Hofmann Martin Ludwig1972-847418MiAaPQMiAaPQMiAaPQBOOK9910806218903321Mindbombs4107380UNINA