02618nam 2200613 a 450 991078538800332120230721013402.03-8366-1469-3(CKB)2670000000052876(EBL)594595(OCoLC)754713942(SSID)ssj0000657247(PQKBManifestationID)12284021(PQKBTitleCode)TC0000657247(PQKBWorkID)10655792(PQKB)10993000(SSID)ssj0001031913(PQKBManifestationID)11633034(PQKBTitleCode)TC0001031913(PQKBWorkID)11081697(PQKB)11394445(MiAaPQ)EBC594595(Au-PeEL)EBL594595(CaPaEBR)ebr10487324(EXLCZ)99267000000005287620110823d2009 uy 0engur|n|---|||||txtccrMarket entry strategies for Russia[electronic resource] a comprehensive survey based on expert interviews /Martin SchorschHamburg Diplom.de20091 online resource (101 p.)Title from cover.3-8366-6469-0 Includes bibliographical references.Market Entry Strategies for Russia; Table of Content; List of Tables; Executive Summary; 1. Introduction; 2. Methodology; 3. Trade relations and investment environment; 4. Legal framework for investment into Russia; 5. Social Environment for Market Entry; 6. Market entries of German companies; 7. Conclusions; 8. Appendix; 9. Bibliography; AutorenprofilIn a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.Export marketingRussiaIndustriesRussiaIndustrial organizationRussiaExport marketingIndustriesIndustrial organization382.0947Schorsch Martin1466513MiAaPQMiAaPQMiAaPQBOOK9910785388003321Market entry strategies for Russia3677002UNINA