02848nam 2200589Ia 450 991078533370332120230725025501.01-4696-0495-70-8078-7967-3(CKB)2670000000058450(EBL)605909(OCoLC)676697652(SSID)ssj0000416767(PQKBManifestationID)11262435(PQKBTitleCode)TC0000416767(PQKBWorkID)10437621(PQKB)11520000(MiAaPQ)EBC605909(OCoLC)966875477(MdBmJHUP)muse48592(Au-PeEL)EBL605909(CaPaEBR)ebr10425407(EXLCZ)99267000000005845020100219d2010 uy 0engur|n|---|||||txtccrEmpty pleasures[electronic resource] the story of artificial sweeteners from saccharin to Splenda /by Carolyn de la Peña1st ed.Chapel Hill, NC University of North Carolina Pressc20101 online resource (292 p.)Description based upon print version of record.0-8078-7274-1 0-8078-3409-2 Includes bibliographical references and index.False scarlet : healthful sugar vs. adulterous saccharin in the early twentieth century -- Alchemic ally : women's creativity and control in saccharin and cyclamates -- Diet men : the food-pharma origins of artificially sweetened products -- Prosperity stomachs and prosperous women : diet entrepreneurs -- Saccharin rebels : the right to risky pleasure in 1977 -- Nutrasweet nation : profit, peril, and the promise of a free lunch -- Conclusion : Splenda, sugar, and what mother nature intended.Sugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In Empty Pleasures, the first history of artificial sweeteners in the United States, Carolyn de la Pena blends popular culture with business and women's history, examining the invention, production, marketing, regulation, and consumption of sugar substitutes such as saccharin, Sucaryl, NutraSweet, and Splenda. She describes how saccharin, an accidental laboratory by-product, was transformed from a perceived adulterant into a healthy ingredient. As food producers and pharmaceuticaNonnutritive sweetenersHistorySweetenersHistoryNonnutritive sweetenersHistory.SweetenersHistory.664/.5Peña Carolyn Thomas de la792367MiAaPQMiAaPQMiAaPQBOOK9910785333703321Empty pleasures3758951UNINA