02467nam 2200529 a 450 991078511040332120230721013541.03-8366-3081-8(CKB)2670000000053443(EBL)595207(OCoLC)679422963(SSID)ssj0000657848(PQKBManifestationID)12313653(PQKBTitleCode)TC0000657848(PQKBWorkID)10680979(PQKB)10397626(MiAaPQ)EBC595207(Au-PeEL)EBL595207(CaPaEBR)ebr10487468(EXLCZ)99267000000005344320110824d2009 uy 0engur|n|---|||||txtccrParental decisions on processed snack choices[electronic resource] a study of Thai parents in Bangkok, Thailand /Andreas SenkbeilHamburg Diplomica Verlag20091 online resource (94 p.)Title from cover.3-8366-8081-5 Includes bibliographical references.Parental Decisions on Processed Snack Choices; Acknowledgements; EXECUTIVE SUMMARY; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; Chapter 1 Introduction to the study; Chapter 2 Literature Review; Chapter 3 Research Methodology; Chapter 4 Presentation of Data and Discussion; Chapter 5 Findings, Conclusion & Recommendations; References; APPENDICESMarketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children's influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and Snack foodsThailandNutritionSnack foodsNutrition.618.92011Senkbeil Andreas1499553MiAaPQMiAaPQMiAaPQBOOK9910785110403321Parental decisions on processed snack choices3725676UNINA