02495nam 2200529 a 450 991078510240332120230721013533.03-8366-3058-3(CKB)2670000000053518(EBL)595283(OCoLC)754714512(SSID)ssj0000659229(PQKBManifestationID)12240856(PQKBTitleCode)TC0000659229(PQKBWorkID)10696722(PQKB)10157894(MiAaPQ)EBC595283(Au-PeEL)EBL595283(CaPaEBR)ebr10487956(EXLCZ)99267000000005351820110909d2009 uy 0engur|n|---|||||txtccrTrust the brand[electronic resource] corporate reputation management in private banking /Verena A. KnippHamburg [Germany] Diplomica Verlag20091 online resource (141 p.)Cover title.3-8366-8058-0 Includes bibliographical references.Trust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks -a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika KnippReputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management of reputation within a company. It covers all activities to establish, preserve, improve and defend reputation systematically.Private banking is a highly sensitive and trust requiring business. A strong bank brand and a healthy reputation are iCorporate imageManagementCorporationsPublic relationsCorporate imageManagement.CorporationsPublic relations.659.2Knipp Verena A1474584MiAaPQMiAaPQMiAaPQBOOK9910785102403321Trust the brand3688356UNINA