02408nam 2200541 a 450 991078510220332120230721013555.03-8366-2029-4(CKB)2670000000053508(EBL)595273(OCoLC)679423112(SSID)ssj0000658962(PQKBManifestationID)12312520(PQKBTitleCode)TC0000658962(PQKBWorkID)10690720(PQKB)10496555(MiAaPQ)EBC595273(Au-PeEL)EBL595273(CaPaEBR)ebr10487901(EXLCZ)99267000000005350820110831d2009 uy 0engurcn|||||||||txtccrSupermarket differentiation in the UK[electronic resource] a theoretical and empirical investigation /Cornelia ObitzHamburg Diplomica Verlag20091 online resource (68 p.)Title from cover.3-8366-7029-1 Includes bibliographical references.Supermarket differentiation in the UK; TABLE OF CONTENTS; LIST OF FIGURES; CHAPTER 1 INTRODUCTION; CHAPTER 2 SETTING THE SCENE; CHAPTER 3 LITERATURE REVIEW; CHAPTER 4 METHODOLOGY; CHAPTER 5 FINDINGS AND ANALYSES; CHAPTER 6 CONCLUSION; REFERENCES; AppendixThis book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate.Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used.WithSupermarketsGreat BritainProduct differentiationSupermarketsProduct differentiation.381.45664002573381/.45664/002573Obitz Cornelia1474582MiAaPQMiAaPQMiAaPQBOOK9910785102203321Supermarket differentiation in the UK3688354UNINA