02638nam 22006134a 450 991078507350332120230828231046.01-315-58852-81-317-11677-11-317-11676-31-281-09737-397866110973700-7546-8154-8(CKB)1000000000411586(EBL)429835(OCoLC)437113692(SSID)ssj0000179044(PQKBManifestationID)11165202(PQKBTitleCode)TC0000179044(PQKBWorkID)10229700(PQKB)11219149(Au-PeEL)EBL429835(CaPaEBR)ebr10211025(CaONFJC)MIL924882(MiAaPQ)EBC429835(EXLCZ)99100000000041158620051104d2006 uy 0engur|n|---|||||txtccrInformation marketing[electronic resource] /Jennifer Rowley2nd ed.Aldershot, England ;Burlington, VT Ashgatec20061 online resource (245 p.)Description based upon print version of record.0-7546-4413-8 Includes bibliographical references and index.Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerceInformation servicesMarketingInformation services industryInformation servicesMarketing.Information services industry.025.04068/8Rowley J. E1543510MiAaPQMiAaPQMiAaPQBOOK9910785073503321Information marketing3797014UNINA