02550nam 2200625 a 450 991078503610332120230721020011.01-64287-607-01-282-79895-2978661279895593-5044-036-91-4416-6082-8600-00-2673-0(CKB)2670000000034145(EBL)618245(OCoLC)782857626(SSID)ssj0000674883(PQKBManifestationID)11396388(PQKBTitleCode)TC0000674883(PQKBWorkID)10667908(PQKB)11163720(MiAaPQ)EBC3011109(MiAaPQ)EBC618245(Au-PeEL)EBL3011109(CaPaEBR)ebr10415128(OCoLC)923633867(Au-PeEL)EBL618245(EXLCZ)99267000000003414520101008d2009 uy 0engur|n|---|||||txtccrMarketing research[electronic resource] /Suja R. NairRev. ed.Mumbai [India] Himalaya Pub. House20091 online resource (283 p.)Description based upon print version of record.81-7866-609-X Includes bibliographical references.Includes bibliographical references and index.pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases.This book on Marketing Research will take the reader through the major topics relevant to the subject starting from the Basic Concepts and Research Design, through the research process to the applications. A micro-macro approach has been used in the coverage of the various topics in this book. The flow of the book is maintained by using simple language which can be easily understood throughout. Wherever possible the subject matter is supported by real Indian examples. The book`s Specific Features include:.: A decision research approach.; Practical illustrations especially on discussions involvMarketing researchMarketing research.658.8/34Nair Suja R1537597MiAaPQMiAaPQMiAaPQBOOK9910785036103321Marketing research3803508UNINA