02971nam 2200649 a 450 991078491460332120230721020010.01-282-84880-197866128488031-4416-6210-393-5043-929-8600-00-2831-8(CKB)2670000000034856(EBL)588096(OCoLC)721193886(SSID)ssj0000672439(PQKBManifestationID)11404999(PQKBTitleCode)TC0000672439(PQKBWorkID)10653770(PQKB)11093261(SSID)ssj0001410045(PQKBManifestationID)11795437(PQKBTitleCode)TC0001410045(PQKBWorkID)11374375(PQKB)11196270(MiAaPQ)EBC588096(Au-PeEL)EBL588096(CaPaEBR)ebr10416394(EXLCZ)99267000000003485620110217d2009 uy 0engurcn|||||||||txtccrEncyclopaedia of brand equity managementVol. III[electronic resource] /edited by Muhammad MohsinMumbai Himalaya Pub. House20091 online resource (921 p.)Encyclopaedia of brand equity managementDescription based upon print version of record.81-8318-894-X Includes bibliographical references.Vol 1 COVER; CONTENTS; INTRODUCTION; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHY; Vol 2 COVER; CONTENTS; CONCEPT OF BRAND; BRAND AWARENESS; BRAND IMAGE; BRAND MANAGEMENT; BRAND LOYALTY; VALUES IN BRAND EQUITY; MARKETING COMMUNICATIONS; SIGNIFICANCE OF PACKAGING; BIBLIOGRAPHY; Vol 3 COVER; CONTENTS; DEVELOPMENT OF PRODUCT; FUNDAMENTAL ELEMENTS; BRANDS AND TRADEMARKS; MARKET TESTING; BIBLIOGRAPHYManagement is a multidimensional discipline. A modern business chief executive needs a strong vision, energy and drive, in order to push and pull teams and the organisation forward. A strong and effectively communicated vision can prove to be impressive, stimulating and attractive for others and it is bound to further motivate them to achieve business goals and aspirations. In the wake of it, the measurement and management of the brand value has become a major issue for marketers and market researchers, over the past several decades. The concept of brand value and brand equity goes well beyondBranding (Marketing)Brand name productsManagementEncyclopediasBranding (Marketing)Brand name productsManagement658.8/27Mohsin Muhammad1483484MiAaPQMiAaPQMiAaPQBOOK9910784914603321Encyclopaedia of brand equity management3701604UNINA