04745nam 2200613 a 450 991078490690332120200520144314.01-282-65350-497866126535061-84951-115-2(CKB)2670000000035667(EBL)944046(OCoLC)796383660(SSID)ssj0000441112(PQKBManifestationID)11267123(PQKBTitleCode)TC0000441112(PQKBWorkID)10405222(PQKB)11601186(Au-PeEL)EBL944046(CaPaEBR)ebr10441067(CaONFJC)MIL265350(MiAaPQ)EBC944046(PPN)228026369(EXLCZ)99267000000003566720110207d2010 uy 0engur|n|---|||||txtccrPrestashop 1.3 beginner's guide[electronic resource] build and customize your online store with this speedy, lightweight e-commerce solution /John HortonBirmingham [England] Packt Pub.20101 online resource (308 p.)"Learn by doing: less theory, more results"--Cover.Includes index.1-84951-114-4 Cover; Copyright; Credits; About the Author; About the Reviewers; Table of Contents; Preface; Chapter 1: Building Your PrestaShop; Case studies; Downloading PrestaShop; Time for action - transferring files to your web host; Making a database; Time for action - creating a database; How to install PrestaShop; Time for action - the PrestaShop auto-installer; Post-install security; Deleting the install folder; Time for action - how to delete the install folder; Renaming the admin folder; Time for action - renaming the admin folder; Your shop-front explained; Header; Column (left & right)Main contentFooter; Your admin control panel; Time for action - logging in to your PrestaShop control panel; Control panel guided tour; Before we continue; Summary; Chapter 2: Shop Fitting and Layout; Arranging key modules; Cart block; Time for action - installing the shopping cart module; Categories block; User info block; My account block; Time for action - making a customer account; Permanent links block; Suppliers and manufacturers blocks; Quick search block; Footer links block; Creating your home page; What goes on your home page; Unique Selling PropositionMost important facts or navigationProducts; Time for action - how to add your content to your home page; Creating the 'must-have' pages; Delivery; Legal notice; Terms and conditions; About us; Secure payment; Time for action - using the content management system; Suppliers and manufacturers; What about suppliers?; Time for action - defining manufacturers and suppliers; Contacting your store; Contacts; Time for action - creating departments to contact; PrestaShop themes; Finding themes; Choosing a great theme; Installing the themes; Time for action - installing a PrestaShop themeCustomizing your templateImportant preliminary point; Moving modules around; Time for action - moving modules; Customizing the default image sizes; Time for action - changing the default image size; PrestaShop templates; Time for action - creating a new template; Editing your CSS file; Background-color; Font-size; Want more?; Time for action - editing and updating your CSS file; Changing graphics; Buttons and icons; Themes summary; The cherry on top; Time for action - uploading your company/store logo; Summary; Chapter 3: Merchandising for Success; Shop categoriesPlanning your category structureCreating your categories; Time for action - how to create product categories; Creating content for your categories and subcategories; Time for action - adding category descriptions; Adding products; Product descriptions that sell; Actually selling the product; Ask for the sale; Create some images with GIMP; Time for action - how to add a product to your PrestaShop; Highlighting products; New products; Time for action - how to highlight your newest products; Specials; Time for action - creating a special offer; Recently viewed; Best sellers; AccessoriesTime for action - creating an accessoryBuild and customize your online store with this speedy, lightweight e-commerce solutionElectronic commerceElectronic commerce.658.872028553Horton John1920-1126344MiAaPQMiAaPQMiAaPQBOOK9910784906903321Prestashop 1.3 beginner's guide3752984UNINA