02900nam 2200601Ia 450 991078485380332120200520144314.01-281-14343-X97866111434351-84663-717-1(CKB)1000000000403512(EBL)328714(OCoLC)192023247(SSID)ssj0000672644(PQKBManifestationID)11428930(PQKBTitleCode)TC0000672644(PQKBWorkID)10635910(PQKB)10188602(MiAaPQ)EBC328714(Au-PeEL)EBL328714(CaPaEBR)ebr10211642(CaONFJC)MIL114343(EXLCZ)99100000000040351219970626d2007 uy 0engur|n|---|||||txtccrBusiness process management journalVolume 13, Number 6Mobile customer relationship management[electronic resource][Bradford, England] Emerald20071 online resource (128 p.)Business Process Management Journal - Volume 13, Issue 6Description based upon print version of record.1-84663-716-3 Includes bibliographical references.Cover; CONTENTS; EDITORIAL BOARD; Guest editorial; Mobile customer relationship management: an exploratory analysis of Italian applications; Mobile customer relationship management: underlying issues and challenges; Internet vs mobile banking: comparing customer value perceptions; Contextual perceived value?; SMS advertising, permission and the consumer: a study; Mobilizing customer relationship management; Mobile technology in field customer service; The role and impact of business process management in enterprise systems implementation; Awards for ExcellenceThis e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to give insights into fundamentals of mCRM, identify current challenges of mCRM, to propose solutions to current problems and challenges in mCRM and to demonstrate successful examples of mCRM.Business Process Management Journal - Volume 13, Issue 6Industrial managementReengineering (Management)Total quality managementIndustrial management.Reengineering (Management)Total quality management.650.05MiAaPQMiAaPQMiAaPQBOOK9910784853803321Business process management journal1759205UNINA