03048nam 22006372 450 991078483570332120230207224254.01-281-40022-X978661140022490-474-1047-510.1163/9789047410478(CKB)1000000000406539(OCoLC)290588957(CaPaEBR)ebrary10235032(SSID)ssj0000119789(PQKBManifestationID)11134352(PQKBTitleCode)TC0000119789(PQKBWorkID)10073782(PQKB)10307313(MiAaPQ)EBC3004236(Au-PeEL)EBL3004236(CaPaEBR)ebr10235032(CaONFJC)MIL140022(OCoLC)923614198(nllekb)BRILL9789047410478(EXLCZ)99100000000040653920200716d2006 uy 0engurcn|||||||||txtccrThe Changing Consumer Cultures of Modern Egypt Cairo's Urban Reshaping /Mona AbazaLeiden; Boston :BRILL,2006.1 online resource (329 p.) Social, Economic and Political Studies of the Middle East and Asia ;101Bibliographic Level Mode of Issuance: Monograph90-04-15277-6 Includes bibliographical references and index.This book consists of a collage of images that attempts to convey the transformation of consumer culture and how it is related to the urban reshaping of the city of Cairo to meet with the demands of globalisation. Analyzing the shift from socialist economy to the opening up of Egypt's economy, and how this has affected everyday life of the middle classes, the author touches on various themes such as the general changing lifestyles and conspicuous consumption, the spread of mobile phones, and coffee shops, the gated communities and secondary resorts. The "folklorisation of culture" through the flowering tourist industry, the expansion of local crafts, plastic surgery and the body as a site of consumption are all analysed. Although being influenced by the discourse of the Frankfurt school on the culture industry, this work attempts to highlight the paradoxes pertaining to the democratising effects of consumer culture without denying the growing flagrant class polarisation.Social, Economic and Political Studies of the Middle East and Asia ;101.Cairo's Urban ReshapingConsumer behaviorEgyptCairoConsumersEgyptCairoAttitudesCairo (Egypt)Social conditionsCairo (Egypt)Economic conditionsConsumer behaviorConsumersAttitudes.306.30962/16Abaza Mona930869NL-LeKBNL-LeKBBOOK9910784835703321The Changing Consumer Cultures of Modern Egypt3747184UNINA