02992nam 2200589Ia 450 991078477380332120230721030531.01-281-14377-497866111437701-84663-719-8(CKB)1000000000400484(EBL)328749(OCoLC)192003738(SSID)ssj0000673556(PQKBManifestationID)11403248(PQKBTitleCode)TC0000673556(PQKBWorkID)10642965(PQKB)10104174(MiAaPQ)EBC328749(Au-PeEL)EBL328749(CaPaEBR)ebr10211681(EXLCZ)99100000000040048420051220d2007 uy 0engur|n|---|||||txtccrJournal of product and brand managementVolume 16, Number 7Behavioral pricing[electronic resource] /guest editors: Hooman Estalami and Sarah MaxwellBradford Emerald Insightc20071 online resource (73 p.)Journal of product and brand management ;16, no. 7Description based upon print version of record.1-84663-718-X Cover; Contents; Guest editorial; Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research; An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector; The effectiveness of "scratch and save" promotions: the moderating roles of price consciousness and expected savings; Will you care when you pay more? The negative side of targeted promotions; Bundles = discount? Revisiting complex theories of bundle effectsThe effects of digit-direction on eye movement bias and price-rounding behaviorThe practice of pricing is undergoing constant change. The brand manager's decision process on what price to charge has evolved over the years, and has become an increasingly complicated task. While pricing decisions were often guided by cost, the competitive nature of markets and the increasing complexity of consumer psychology have shifted pricing practice into an arena where factors other than cost determine optimal prices. The papers included in this e-book reflect the underlying theme that price setting practices by brand managers need to integrate the knowledge of consumers' psychologicaJournal of product & brand managementConsumer behaviorPricingPsychological aspectsConsumer behavior.PricingPsychological aspects.658.8/16Estalami Hooman1495811Maxwell Sarah879146MiAaPQMiAaPQMiAaPQBOOK9910784773803321Journal of product and brand management3720130UNINA