02529oam 2200673I 450 991078461610332120230725041219.01-136-01353-91-283-58558-897866138980360-08-051756-01-136-01354-710.4324/9780080517568 (CKB)1000000000380749(EBL)1016148(OCoLC)810077891(SSID)ssj0000739353(PQKBManifestationID)12368519(PQKBTitleCode)TC0000739353(PQKBWorkID)10687306(PQKB)10783836(OCoLC)811406395(MiAaPQ)EBC1016148(Au-PeEL)EBL1016148(CaPaEBR)ebr10596393(CaONFJC)MIL389803(FINmELB)ELB134106(EXLCZ)99100000000038074920180706e20112001 uy 0engur|n|---|||||txtccrThe springboard how storytelling ignites action in knowledge-era organizations /Stephen DenningOxon [England] :Routledge, an imprint of Taylor & Francis,2011.1 online resource (247 p.)Knowledge managementFirst published by Butterworth-Heinemann in 2001.1-138-13162-8 0-7506-7355-9 Includes bibliographical references.pt. 1. Practice -- pt. 2. Understanding -- pt. 3. Catalysis.The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories (""springboard"" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsiveCommunication in organizationsStorytellingCommunication in organizations.Storytelling.658.4/52658.4038658.452Denning Stephen.853263MiAaPQMiAaPQMiAaPQBOOK9910784616103321The springboard3858785UNINA