02557nam 22006614a 450 991078451620332120230120032142.01-315-57315-61-317-16288-91-317-16287-01-281-09811-697866110981170-7546-8287-0(CKB)1000000000398799(EBL)429802(OCoLC)437113661(SSID)ssj0000126546(PQKBManifestationID)11157427(PQKBTitleCode)TC0000126546(PQKBWorkID)10046709(PQKB)10681252(PQKBManifestationID)16030917(PQKB)22947253(Au-PeEL)EBL429802(CaPaEBR)ebr10211095(CaONFJC)MIL924921(Au-PeEL)EBL5293508(CaONFJC)MIL109811(MiAaPQ)EBC429802(MiAaPQ)EBC5293508(EXLCZ)99100000000039879920050622d2005 uy 0engurcn|||||||||txtccrCompetitive intelligence[electronic resource] gathering, analysing, and putting it to work /Christopher MurphyAldershot, Hants, England ;Burlington, VT Gowerc20051 online resource (302 p.)Description based upon print version of record.0-566-08537-2 Includes bibliographical references and index.Contents; List of Figures; List of Tables; Foreword; Acknowledgements; Introduction; PART I: STEPS TOWARDS MORE EFFECTIVE COMPETITIVE INTELLIGENCE: Understanding the competitive landscape and the contributing to better decision-making; PART II: COLLECTING DATA; PART III: TURNING RAW DATA INTO FINISHED INTELLIGENCE: Analysis and presentation; PART IV: APPENDICES; IndexEvery business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and iBusiness intelligenceCompetitionBusiness intelligence.Competition.658.4/72Murphy Christopher1953-1562176MiAaPQMiAaPQMiAaPQBOOK9910784516203321Competitive intelligence3829572UNINA