02844oam 2200661I 450 991078448560332120230617005647.01-135-18558-10-7890-6006-X1-135-18559-X0-203-86246-50-7890-3320-810.4324/9780203862469 (CKB)1000000000347835(EBL)244222(OCoLC)475965149(SSID)ssj0000198093(PQKBManifestationID)12056623(PQKBTitleCode)TC0000198093(PQKBWorkID)10181460(PQKB)10236831(MiAaPQ)EBC244222(Au-PeEL)EBL244222(CaPaEBR)ebr10795589(CaONFJC)MIL542418(OCoLC)67547933(OCoLC)900422991(FINmELB)ELB149445(EXLCZ)99100000000034783520180706d2004 uy 0engur|n|---|||||txtccrMarketing information a strategic guide for business and finance libraries /Wendy Diamond, Michael R. OppenheimNew York :Routledge,2004.1 online resource (367 p.)Co-published simultaneously as Journal of business & finance librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.1-306-11167-6 0-7890-2112-9 Includes bibliographical references and index.Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information?highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. MarMarketing researchHandbooks, manuals, etcStrategic planningHandbooks, manuals, etcMarketing researchStrategic planning658.8/3Diamond Wendy1953-,1512384Oppenheim Michael R1512385MiAaPQMiAaPQMiAaPQBOOK9910784485603321Marketing information3746239UNINA