03371oam 2200697I 450 991078448530332120230207225509.01-135-59998-X1-135-59999-81-282-32610-497866123261031-4106-1726-210.4324/9781410617262 (CKB)1000000000347605(EBL)274536(OCoLC)476019464(SSID)ssj0000130902(PQKBManifestationID)11140100(PQKBTitleCode)TC0000130902(PQKBWorkID)10098705(PQKB)10048588(MiAaPQ)EBC274536(Au-PeEL)EBL274536(CaPaEBR)ebr10149994(CaONFJC)MIL232610(OCoLC)935261574(OCoLC)77521690 (EXLCZ)99100000000034760520180706d2006 uy 0engur|n|---|||||txtccrCorporate public affairs interacting with interest groups, media, and government /Otto LerbingerMahwah, N.J. :Lawrence Erlbaum,2006.1 online resource (496 p.)LEA's communication seriesDescription based upon print version of record.0-8058-5643-9 0-8058-5642-0 Includes bibliographical references and indexes.Contents; Preface; I: Introduction; 1 An Overview of Corporate Public Affairs; II: Interest Group Strategies; 2 Interest Group Strategies and Forms of Opinion Leader Communication; 3 Conflict Resolution: Mediation and Negotiation; III: Media Strategies; 4 Proactive Media Relations; 5 Gaining Semicontrol Over the Media: Broadcast Appearances; 6 Gaining Complete Control Over the Media: Advocacy Advertising; 7 Holding the Media Accountable and Suing; 8 Bypassing the News Media: Direct Communication; IV: Governmental Strategies; 9 Direct Lobbying; 10 Grassroots Lobbying; 11 Electoral Activities12 Litigation CommunicationV: Dominance Versus Competition; 13 Ascendancy of Corporate Power; 14 Constructing a Competitive Political Marketplace; 15 Heeding the Public Interest; Author Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z; Subject Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.LEA's communication series.CorporationsPublic relationsCorporationsPolitical activitySocial responsibility of businessCorporationsPublic relations.CorporationsPolitical activity.Social responsibility of business.659.2/85Lerbinger Otto.114226MiAaPQMiAaPQMiAaPQBOOK9910784485303321Corporate public affairs3746236UNINA