03294oam 2200661I 450 991078448460332120230207225553.01-135-60530-01-135-60531-91-282-37553-997866123755381-4106-1697-510.4324/9781410616975 (CKB)1000000000347632(EBL)274507(OCoLC)476019322(SSID)ssj0000160470(PQKBManifestationID)11159345(PQKBTitleCode)TC0000160470(PQKBWorkID)10182133(PQKB)11279497(MiAaPQ)EBC274507(Au-PeEL)EBL274507(CaPaEBR)ebr10149980(CaONFJC)MIL237553(OCoLC)77482515 (EXLCZ)99100000000034763220180706d2006 uy 0engur|n|---|||||txtccrGaining influence in public relations the role of resistance in practice /Bruce K. Berger, Bryan H. ReberMahwah, N.J. :Lawrence Erlbaum Publishers,2006.1 online resource (291 p.)LEA's communication seriesDescription based upon print version of record.0-8058-5293-X 0-8058-5292-1 Includes bibliographical references and index.Contents; About the Authors; Preface; 1 Influence in Public Relations and Why It's Important; 2 Public Relations Roles, Responsibilities, and the "Right Thing"; 3 Resistance, Politics, and Power Relations; 4 Identifying and Using Influence Resources in Public Relations; 5 Alpha Approaches in Public Relations: The Use of Sanctioned Influence Tactics; 6 The Communication Change Project at Whirlpool: Converting Power Into Performance; 7 Omega Approaches in Public Relations: The Use of Unsanctioned Influence Tactics; 8 The Use of Dissent in Public Relations9 The Power of Political Will and Intelligence10 Breaking Out of the "Iron Cage" of Practice; 11 A Public Relations Manifesto; Appendix: The Dissent Survey; References; Author Index; Subject IndexGaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to LEA's communication series.Public relationsPower (Social sciences)Public relations.Power (Social sciences)659.2Berger Bruce K.1512374Reber Bryan H1512375FlBoTFGFlBoTFGBOOK9910784484603321Gaining influence in public relations3746229UNINA